At the end of the day, we’re talking to humans.
I’m Ruchi Sharma, a writer and creative director. For three decades I’ve helped brands like Unilever, P&G, Colgate-Palmolive and Fonterra, and causes like the United Nations, say things people actually feel.
Selected work
Unilever · P&G · Colgate-Palmolive · Fonterra · Nestlé · Energizer · United Nations · UNHCR ·
Three decades in four cities have taught me one thing: people come first.
Recognition
- Cannes Lions, Clio and London International finalist
- World Gold Medal, New York Festivals
- Gold Effie
- Awards at Spikes Asia, Adstars and Epica
- Best of Ogilvy Worldwide reel
- Sri Lanka Agency of the Year
Juries & boards
- D&AD Impact Council and jury, 2021–2023
- New York Festivals executive jury and AME Awards advisory board
- Gerety Awards executive jury, 2021
- WARC Strategy awards, 2020 and 2021
- ADC Fusion Cube jury, 2021
- Spikes Asia, Adfest and Dubai Lynx juries
Leadership
- Founder and CCO, HumanSense, Colombo
- Creative and Culture Officer, Brands for Humans, Bangkok
- Creative Chairperson, BBDO Sri Lanka
- Group Chief Creative Officer, Ogilvy Sri Lanka
- Creative Director, Saatchi & Saatchi New York
- Regional Creative Director, MullenLowe Bangkok
Kind words
“Ruchi cares. … Ruchi gets it.”
Tham Khai MengFormer Worldwide Chief Creative Officer and Co-Chairman, Ogilvy & Mather
“She is a believer and deliverer of big ideas that cut through, connect and drive value for the end customer and the business.”
Nicole SparshottCEO Unilever ANZ and Global CEO, T2
“She has that rare skill of pushing projects to better places and pushing people to better things without even raising her voice.”
Tom MarkhamHead of Creative, Facebook, USA
“I have noticed how working with her brings out the best in people. Clients love her; as do her peers.”
Harjot SinghGlobal Chief Strategy Officer, McCann Worldgroup
“Ruchi is one of the most creative, business minded and passionate brand thinkers I’ve had the privilege of working with.”
Vipul ChawlaPresident, Pizza Hut International
“She’s also extremely disciplined, calm and professional … But she also has that rare commodity in this business – integrity.”
Paul GrubbRegional Creative Director, GTB