For years, Pepsodent had been losing ground in a Colgate-dominated India. Enter Pappu and Pappa: Bollywood’s biggest star, Shah Rukh Khan, teaching his son how to look after his teeth. The series set the tills ringing, won spontaneous recall, and Indian consumers rated it one of the most endearing father-and-son campaigns around.
Pepsodent
Shah Rukh Khan as Pappa.
