SRK as PAPPA!
For years, Pepsodent sales were declining in the Colgate dominated Indian market. Enter, PAPPU & PAPPA – featuring Bollywood’s biggest star – Shah Rukh Khan- educating his son on teeth hygiene. So successful was this series, that the sales registers started ringing. The campaign got spontaneous recall from Indian consumers who rated it as one of the most endearing father-son series.