I love conjuring up ideas that travel, having worked in many countries, across Regional & Global brands. I am quintessential Asian at heart and understand its complexities, cultural diversity & values.
I love writing and telling human-centric stories. Words that touch us, make us laugh, cry or just celebrate our human emotions. I especially lean towards the authentic & vulnerable experiences that shape us.
I love to interact with young, hungry minds that are like sponges. I often speak at creative industry events. My heart especially connects with the amazing potential of the talented ladies in our industry.
I love nurturing - be it our precious ideas, my young teams, peer and client relationships or my brands. I am often called Momma Ruchi who sometimes leads with tough love and I embrace that.
I love starting with a sharp strategy and universal human insights, from which I bounce off all my core creative thinking.
I love learning. Despite all these years in the industry, I don't see myself as an expert, rather as a student who must keep evolving.