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GET CLOSER FOR THE MOST KISSABLE FRESH BREATH

How does one sell ‘kissable’ fresh breath to a conservative Indian market where censorship doesn’t allow kissing on screen? We dipped into popular Indian culture. KISS-A-SUTRA – was a fun twist to the erotic Indian sex literature, Kam-a-sutra. And Roses was a spoof of using an old Bollywood cinematic technique to show intimacy.

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