resume

Professional Experience

Sep 2019 - Present

Creative & Culture Officer (CCO)

Brands for Humans, Bangkok, Thailand

Building the creative culture and guiding the creative output of BFH, an independent digitally integrated agency.

Jan 2019 – Aug 2019

Executive Creative Advisor

Splendor Media, Colombo, Sri Lanka

Aug 2017 – Dec 2018

Creative Chairperson

BBDO, Colombo, Sri Lanka

Leading the creative output for all communication across the agency’s clients, with the main focus on the agency’s largest client, Fonterra. And new business wins.

Aug 2015 – Aug 2017

Group Chief Creative Officer

Ogilvy group, Colombo, Sri Lanka

Leading and guiding the creative output of the Ogilvy group companies: Phoenix O&M, Neo@Ogilvy, Ogilvy Media, Ogilvy PR.

Jan 2014 - Dec 2014

Creative Director

North America Saatchi & Saatchi, New York, USA

Leading the creative communication for P&G's Head & Shoulders - The No. 1 Anti Dandruff Shampoo in the World. With Sofia Vergara as brand ambassador.

May 2006 – Aug 2013

Regional Creative Director – Unilevers

(Regional and Global brands) MullenLowe, Bangkok, Thailand.

Leading country launches and campaigns for Unilever brands across Asia & the globe, ensuring the brand spoke in one voice, across cultures and languages. {br}{br} Unilever brand experience: Walls Ice Cream / Signal & Close Up / Rexona Deos / CLEAR anti dandruff range/ Citra skin care range/ Sunlight dishwash, CIF / OMO detergent. {br}{br} Country cluster experience: South Asia (India, Pakistan, Sri Lanka) SE Asia (Thailand, Vietnam, Indonesia, Philippines, Singapore, Malaysia, China) and selective global projects (Japan, Spain, Italy, Argentina, Brazil)

Jun 2003 – Apr 2006

Executive Creative Director

Phoenix Ogilvy, Colombo, Sri Lanka

As National head of the creative department, was responsible for the creative output for the agency's clients. Lead a team of 30+ creative people and 40+ clients.

Feb 2001 – May 2003

Associate Creative Director (copy) – Colgate Palmolive

Rediffusion Y&R, Mumbai, India

Was responsible for the strategic & creative communication for the agency's multinational client, Colgate Palmolive and helped grow the brand nationally.

Nov 2000 – Jan 2001

Executive Agency Producer

Rediffusion Y&R, Mumbai, India

3-Month Freelance assignment for Admerasia Advertsing, New York, USA Was in charge of the production of a campaign targeted at Non Resident Indians (NRIs) in the United States of America

Jun 1995 – Oct 2000

Films Manager & Art Director

Head of film production FCB Ulka, Mumbai, India

Heading and managing the entire AV department, responsible for creating films for the agency's clients. Before that role, worked as an Art Director in the same agency.

Voluntary Positions

Oct 2017-present

Personal Growth Officer

Women Empowered Global

This is a voluntary position for the not-for-profit organization that is a dedicated platform for female professionals to empower them to shatter the glass ceiling, unlock their potential and achieve greater career success.

Oct 2018-present

Vice President

4As Sri Lanka

Advertising body of Sri Lanka, representing the advertising agencies of Sri Lanka and dedicated to raising the bar for the industry.

Awards

Spikes, Cannes, Clios, London International, Adstars, New York festival: World Gold medal. Most awarded South Asia agency at Abbies, Sri Lanka Agency of the year, Best of Ogilvy Worldwide. Guest of the UN - Human Rights campaign.

International Jury

WARC Asian Strategy Prize 2020

AME Awards 2020 : Advisory Board & Asia Pacific Grand Jury

Pakistan Effie 2020

New York Festival 2019: Executive Jury

Spikes Asia 2019- Speaker for Inaugural SEE IT BE IT program.

Spikes Asia 2018: Creative Effectiveness

Dubai Lynx 2019: Film, Print, Publishing, Radio, Direct & Inaugural Glass Jury

Skills & Endorsements

Integrated Marketing

Creative Direction

Marketing Communications

Creative Strategy

Digital Strategy

Brand Development

Video Production

Art Direction

Recommendations

Vipul Chawla

Vipul Chawla

President - Pizza Hut International

Ruchi is one of the most creative, business minded and passionate brand thinkers I’ve had the privilege of working with. Her contribution to the brand agenda was timeless and insightful- and work was inspiring. She is a real star!

Anindya Dasgupta

Anindya Dasgupta

Global P&L Leader | CEO | CMO | Business Strategist | Entrepreneur | Mentor | Visionary

Ruchi is one of the TOP Creative thinkers I have ever worked with. What makes her unique is that not only does she think creatively, but more often than not, provides a highly strategic perspective to the problem at hand. The other quality that sets Ruchi apart is that she takes personal ownership of every project that she works on - much beyond her professional requirement. So when one works with her, one can rest assured that the work will not only get done, but would get done to the highest quality possible. Unlike most other Creative brains who still think TV / Cinema first, Ruchi is one of the few who approaches a Creative problem with a full ecosystem solution - including a strong leaning towards digital platforms. That allows a lot of experimentation - something that I have always preferred as a learning approach to consumer engagement.

Danny Searle

Danny Searle

Chief Creative Officer and Vice Chairman BBDO Asia / Chairman BBDO SIngapore

Ruchi is very good at winning trust and creating relationships of mutual respect with senior clients. She presents well and is a born leader. She is a contemporary thinker, adept at social media, activation, purpose driven brand building and all things digital. And you’ll find all these skills reflected in her work. She has spoken on important industry issues like ethics, collaboration and equality.

Saby Mishra

Saby Mishra

Founder/President MullenLowe Mishra

Ruchi Sharma is an experienced Creative leader who brings together strategic clarity, passion, pragmatism and strong work on big brands on big clients. While doing that she's able to effortlessly mobilize teams, resources, clients and consensus to drive results. Great asset at a leadership level.

Tham Khai Meng

Tham Khai Meng

Creative Human | Investor | Board Member Former Worldwide Chief Creative Officer at Ogilvy & Mather

Ruchi cares. Armed with this rare asset and coupled with her resourcefulness, it was little wonder that shortly after she took over the creative leadership of the small country office with even smaller budgets - Ogilvy Sri Lanka, she led them to win Agency of the Year in the local awards. Spurred on by this accolade, she went on to write a palpable radio spot that won the country's first Cannes, Clio and LIA Finalist. Her film for the Disabled, advocating for access to public places, made the first entry that was featured in the Best of Ogilvy worldwide reel. With her kind of talent, tenacity and focus, I was not surprised when Ruchi landed a job as Creative Director on Head & Shoulders at Saatchis in New York in 2014. This opportunity allowed her to flex her wings and she went on to tell compelling brand stories on small and large global brands. It is her likeable personality, her industriousness and talent to solve challenging business problems that makes her stand out from her peers. Ruchi gets it. This gift, combined with her optics and constant drive to raise the creative bar in today's ever-changing world, makes Ruchi a formidable ally for any agency.

SANJAI SRIVASTAVA

SANJAI SRIVASTAVA

Global Business Director at MullenLowe Singapore

One of the most mature, hardworking and passionate creative people I have had the pleasure and privilege of working with. In addition to her fantastic work ethic, Ruchi has a keen understanding of what it takes for brands and businesses to succeed across multiple markets, geographies and cultures - a rare trait ! Coupled with her obvious creative skills, Ruchi is also a fabulous team player and manager- often going out of her way to nurture, guide and help the entire agency team - not just her creative colleagues. Inspite of having been in the industry for a long time, Ruchi is constantly trying to reinvent herself, whether its in new categories, geographies or media. Something thats worth a shout out. It has been a pleasure and a privilege working alongside Ruchi. Any organisation or team should consider themselves lucky to have Ruchi on board

Nicole Sparshott

Nicole Sparshott

Global Chief Executive Officer T2 Tea

Ruchi brings a passion and commitment to serving real people....not just abstract consumers or demanding clients. As a result she seeks to explore beyond the surface to unlock insight and create impact. She is a believer and deliverer of big ideas that cut through, connect and drive value for the end customer and the business.

Ambi Parameswaran

Ambi Parameswaran

Independent Brand Strategist - Brand Coach - Start-Up Mentor - Best-Selling Author - #TEDx Speaker - Podcaster

Ruchi started with FCB Ulka as Star One trainee from Sophia College of Arts, was one of the brightest young visualisers in the agency. Her interest in the video medium motivated her to move to films and she took on the role of Films Manager at a very young age. As a film manager not only did she build great rapport with some of the best film makers in India, but played an active role in adding value to the script and the visual treatment of the films made by the agency. Her integrity, commitment and passion was widely appreciated by all the colleagues. I wish her luck.

Harjot Singh

Harjot Singh

Chief Strategy Officer EMEA , McCann Worldgroup EMEA

Ruchi is a delight to work with. She is passionate and involved with the entire communication development process, and is hence an invaluable partner for a strategic planner. When we worked together, it was this level of passion and involvement from her side that helped us bring an enviable level of rigour and imagination to strategy. She is receptive, intuitive and very collaborative. She sets very high standards for herself and for the work, which she invariably meets and exceeds. I have noticed how working with her brings out the best in people. Clients love her; as do her peers.

(Visited 33 times, 1 visits today)